USE THE B-WORD

Is the B-word in your vocabulary? Well, it should be!

BLOGS. BLOGS. BLOGS

What did you think we meant? 😉

Words have the power to educate, start wars, heal nations and yet somehow we often manage to take them for granted. Words are quite frankly one of our most powerful tools.

The question is: Are you using your words wisely? When the word 'BLOG' is spoken of, some people concoct an image of posed travel pictures, make-up gurus and picture perfect influencers – this does not have to be the case! A blog can be anything that you want it to be, including an exceptional tool for your professional business.

USE A BLOG TO:

- Position your company as a leader in your industry through educational content.

- Entertain your audience with relatable content.

- Build relationships with your readers through the give and take of valuable content.

- Add to your search engine ranking.

A company blog can speak volumes, portraying to your ideal audience that you are invested in your craft and knowledgeable in your field. With the ability to spark an open dialogue (in contrast to the limited character allowance on other platforms), your company blog allows you to truly flex your social and professional muscles.

Unlike other social media platforms, audiences expect less frequent blog posts with more high value content. This allows for quality over quantity. Consider adding a company blog to your marketing strategy and take note of how it begins to build strong relationships with your ideal audience.