What If They Don't LIKE Me?

Should your ideal audience like you?

YES! The answer is a BIG, bold, YES! Of course your social media audience should be engaged with and enjoy the content that you produce. After all, that’s why they’re following you, right?

Do your Instagram post ‘LIKES’ reflect if they do in fact like you though?

Not necessarily.

How many times have you scrolled through your social media feed, admired a witty post, and carried about your day without hitting that 'like' button? It happens!

Like human relationships, social media relationships can be varied and complex.

Think about yourself for a moment. What makes you feel loved?

Are you affectionate?

Do you need constant reassurance? Are you more of the 'needs your personal space' type? The art of social media has a love language of it's own and like relationships, there is no direct copy/paste method to success, as we are all so beautifully different.

The key is to focus less on boosting our egos by constantly quantifying our likes, and more on adding value to our peers. We need to focus less on what we look like, and more on WHAT MATTERS most. What are the metrics that matter most to your business?

If your goal is brand awareness, then you should be keeping an eye on your frequency metrics.

If your goal is to sell a product you should be monitoring your conversions.

Maybe you're trying to build your mailing list - Are you checking in on those leads? You can have a page with thousands of likes, but unless they are translating into sales, those 'likes' have little worth. To put it back into relationship terms, it's almost like going on 100 dates but never finding THE ONE.

We all want to be well liked by our peers, but understand that 'likes' are only a single part of your social media platform. When you allow yourself to focus on adding value instead, you will stop chasing likes and allow them to find you.

There’s more to your online experience than simply being ‘liked’. Ask yourself: What are the metrics that truly matter? ** Contact The Storyteller TT for more information on finding the metrics that matter to you.